ABOUT ME

A little about me.
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“ Marketing makes it happen. Done properly, it leaves little room for error. ”

Hello. My name is Jeremy Coad and I am me. There is no one else like me. I am a family man first. I am honest, loyal, driven, utilitarian, efficient and successful. I am a Marketing Professional at Large.

Creative, driven, positive and highly qualified marketing professional with 10+ years of distinguished performance in retail marketing. Track record in delivering successful marketing campaigns in a highly competitive marketplace. Proactive manager and team member with ability to champion effective results through progressive programs. Recognized for decisive leadership and sound decision-making aligning with company objectives.

Name

Jeremy Coad

Address

Located in St. Petersburg, FL

Phone

727.215.1578

“Expanding my skillset has allowed me to achieve great results.”

MY SKILLS

It's what differentiates me as a marketer.

Marketing

MARKETING MANAGEMENT
BRAND MANAGEMENT
LOYALTY MARKETING
CAMPAIGN ANALYTICS
EVENT COORDINATION
ONLINE MEDIA
CONVENTIONAL MEDIA
PUBLIC RELATIONS

Digital

WEB DEVELOPMENT
WORDPRESS
SEO
CSS/HTML
ADOBE APPLICATIONS
MOBILE APPLICATION
SOCIAL MEDIA

“University helped me develop traits and habits useful in my career.”

EDUCATION

My life before work.

An Amazing Experience

I was very fortunate to pursue an education in a field that peaked my interested. I have always been fascinated by advertising and with a love for mathematics, Marketing was a natural fit. I am able to apply much of my education at my current employment.

An eagerness to apply my knowledge in the real world has overpowered a pursuit for higher education. Although I am not opposed, I am much too busy to go back to school.

University of South Florida- Concentration 2003 - 2008
Marketing Management

I graduated in 2008 with a Bachelor's Degree in Marketing Management. It was here that I learned the fundamentals of marketing including marketing research, marketing management, promotion and sales management, professional selling, buyer behavior and international marketing.

University of Google- Concentration 2002 - Current
Graphic and Web Design

Although not accredited, I have developed real-world skills by self-motivation and research. As my interests expanded to digital and internet, I became a self-taught graphic and web designer. You can view a sample of my work below.

“Delivering results through tried and tested programs is how I shine.”

EMPLOYMENT

My work experience.
Director of Operations // Practical Windows & Doors, Inc - 2016 - Present
Practical Windows & Doors, Pinellas Park, FL – Multimillion-dollar Window and Door Company

Manage daily operations for a window and door installation company in the construction industry. Emphasis on marketing to pro-active shoppers, developing referral marketing and building brand awareness to deliver sales goals and maintain cash flow.

Selected Accomplishments:

  • Contracted and developed the company’s first database to establish customer list, maintain production goals and develop lead management programs.
  • Instituted several lead provider programs to maintain a sales force to meet and exceed company benchmarks and sales objectives by a 50% increase month over month.
  • Developed and instituted programs to enhance organic referrals including yard signs, door hangers, rehashing and reputation management.
  • Redesigned company website and logo for an updated, fresh look.
  • Created and maintained several Google Adwords campaigns targeting pro-active shoppers in our market.
  • Hired and trained production staff utilizing new production process program to shorten timelines by an average of 2 weeks per project.
  • Increased volume by 30% that attracted a new manufacturer, which decreased our product cost by 25%.

Owner {Freelance} // Brand Formation, LLC. - 2008 - Present
Brand Formation - Full-service Branding and Marketing company

Freelance branding specialist developing logos, marketing materials, website and SEO services for dozens of clients from a wide variety of industries.

Director of Marketing // Jim's Harley-Davidson - 2008 - 2016
Jim's Harley-Davidson - Multimillion-dollar full-service Harley-Davidson dealership

Manage franchise and communication functions, overseeing the marketing operations and budget for multi-million dollar dealership. Increased dealership profitability through successful brand management, public relations, trade show advertising, event marketing, direct advertising, email marketing, loyalty marketing and design development of marketing collateral, advertisements and website.

Selected Accomplishments:

  • Developed and launched dealership marketing campaigns utilizing a broad marketing mix that propelled sales from an annual deficit of 20-30% to a 12% growth and profitability since 2007 by year-end 2011.
  • Increased loyalty program (Motorcycle Value Program) revenue 20% by increasing membership price and enhancing member value through the addition of program benefits at no cost to the dealership.
  • Secured agreement with new web development agency saving the dealership thousands in hosting fees. Worked closely with agency in developing a dynamic lead-driven website producing 300% more leads.
  • Drafted and compiled customer questionnaire defining key metrics including demographic information and media habits. Allowed dealership to market smarter saving 40% on wasted dollars since 2009.
  • Consolidated marketing department personnel saving $100,000 in annual payroll expenses.
  • Assisted in new motorcycle product launch by identifying opportunities and researching niche market possibilities. Developed logo, website, marketing collateral, sales brochures and brand image.
  • Adapted motorcycle finance product menu for the clothing and parts department increasing add-on sales to new motorcycle buyers from 10-15% to 25-30% within 6 months.
  • Developed additional revenue streams by dealership sponsorship creation. Identified local business to cooperatively market with by creating value sponsorship packages in exchange for marketing dollars.
Freelance branding specialist developing logos, marketing materials, website and SEO services for dozens of clients from a wide variety of industries.

Marketing Assistant // Jim's Harley-Davidson - 2007 - 2007
Jim's Harley-Davidson - Multimillion-dollar full-service Harley-Davidson dealership

Assisted the Marketing Manager with tasks including brainstorming of promotions, events and marketing efforts. Performed marketing research, competitive analysis and assisted in the development of the annual strategic marketing plan. Managed administrative duties including communication, customer database and email database management.Responsible for assisting the Property Manager with various administrative tasks including operating the property management database program, drafting rental agreements, compiling owner statements and accounting for rent collections, vendor bills and owner earnings. Handled oral and written correspondence with tenants, owners and vendors.

Property Management Assistant // Century 21 Mills First - 2004 - 2005
Century 21 Mills First - Franchise of global Realty firm selling properties and property management services

Responsible for assisting the Property Manager with various administrative tasks including operating the property management database program, drafting rental agreements, compiling owner statements and accounting for rent collections, vendor bills and owner earnings. Handled oral and written correspondence with tenants, owners and vendors.

Marketing in the Digital Age

I am looking for a company that needs someone to lead their marketing efforts. I have acquired extensive knowledge on digital marketing from social media marketing and email marketing to website development and Google Adwords lead generation. I have worked the last 7 years closely with one of the most iconic brands in the world. My responsibility is to align our dealership with corporate objectives including targeting outreach segments in the new market.

“For a copy of my full portfolio, please contact me directly.”

MY WORKS

In what I'm good.

Jim's H-D Digital App

This digital app was designed and developed by myself for Jim's Harley-Davidson. It was built on the BiznessApps platform. Features include motorcycle locator, events section, inventory feed, social media integrations, loyalty check-in setting and lead generation forms.

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Suzuki Tampabay Website

Website developed for Suzuki Tampabay using Word Press platform. A clean, fully responsive design and menu easing makes this website a pleasurable viewing experience.

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Search Engine Optimization

Utilizing Google Analytics and White-Hat SEO techniques, I have successfully placed my client in the top 3 positions organically with a dozen keyword variations. With Google Adwords implementation and SEO, we have propelled sales over 50% compared to previous year's figures.

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Marketing Survey

Drafted and compiled customer questionnaire defining key metrics including demographic information and media habits. Allowed dealership to market smarter saving 40% on wasted dollars since 2009.

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Brand Formation Free Lance

Freelance agency run by myself assisting dozens of clients in a wide range of marketing needs including print and graphic design, email marketing, search engine optimization, website development and social media marketing. More info at http://www.brand-formation.com

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Website Redesign

Secured agreement with new web development agency saving the dealership thousands in hosting fees. Worked closely with agency in developing a dynamic lead-driven website producing 300% more leads.

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“ Think my experience can help you? Do not hesitate to write!”

CONTACT ME

I am looking for new opportunities.

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Your Message

If you are a prospective employer, please feel free to contact me regarding new opportunities. I am seeking employment where my creative abilities will be utilized to their fullest. I am also seeking employers that are progressive, open to new ideas, macro managed and open.